The Mind Thinks In Pictures

If you want to captivate someone's imagination, paint a picture with your words. When the mind really thinks, it thinks in pictures. If you're not creating mental images to get your point across, you're missing out on a lot of potential. You're just not hitting the nail on the head. You're not scoring points.
Involve your audience, by getting them visualizing. If they have a problem you can solve, they need to see themselvesfeeling the pain, and applying your solution.
Here's a formula to do just that.
Describe a current action that you're prospect would rather not be doing, followed by an alternative action that is the result of you're solution. For example, if you repair roofs for a living.

Tell your prospect…..

You can stop wondering and worrying about all that moisture seeping into the rafters, ruining the insulation, and rotting the structural integrity of you're home. Call today, for your free guide, "How to Contract Roofing Repairs". Within 30 minutes of getting your hands on this easy to understand 10 page report, you'll know exactly what questions to ask, how to spot so called tradesman that haven't a clue, and what to watch out for when it comes to outright slime ball con artists. A must read for anyone interested in getting a fair deal, from a reputable expert that gets the job done right… so you can relax.
One of the keys to creating mental imagery is to use action words. In the above example wondering, worrying, seeping, ruining, rotting, getting your hands on, ask, spot, watch out for, getting, and relax, are all verbs that spark images. The adjectives, easy to understand, so called, slime ball, fair, and reputable, also aid in creating the visualization.
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Now you would think that with the reputation the home repair industry has that somebody would have an ad just like this one in the yellow pages. I had a look in mine, and there's not one. Just a bunch of me too, we are the best, get your name out there, fluff.
What does that tell you? Could you apply something like this to your own business? It's a simple, repeatable, crush the competition formula that can be applied to almost anything. Just cut and paste.
Analogy is another powerful tool for creating mental images. If you are trying to get your point across, so your prospect can understand how she will benefit, and be in a position to take action, relate the benefits of your product to something that's already familiar.
One of my favorites is the Shampoo commercial where the girl is moaning in the shower, while she washes her hair. That's how good it feels to wash your hair with that stuff.
Use action words, adjectives, analogy, and story telling to get your point across, and watch your business grow!
Now some of you might be thinking, this wont work for me, I sell high-ticket items to sophisticated corporate buyers. They wont relate to this stuff.
I can tell you categorically that these principles are universal. All you need to do to apply them in literally any situation is flavor them appropriately. They actually work even better in stuffy corporate environments, because the run of the mill marketing used in those situations is so painfully dry, boring, and frankly downright awful.
My associate, Perry Marshall has written an excellent tutorial that tells you just how to do it, and get more leads, response, and credibility than you could ever hope to with traditional techniques.

Achieve Wonders By Lucid Dreaming

Through a state of dreaming that combines Western science and Tibetan Buddhist study, students might be able to improve sleep quality, overcome fears and explore reality.
Lucid dreaming occurs when a person is sleeping and becomes aware of the fact that they are dreaming.
Tibetan Buddhists have used lucid dreaming to perform dream yoga, where they achieve a meditative state in their sleep.By reaching the lucid dreaming state, college students, who typically have problems sleeping, have the power to improve their sleep, said Dusana Rybarova, the director of the Dharmakirti College Research Institute, a nonprofit organization that supports interaction between scientists and Buddhist scholars.

"You can bring your sleep under control through your own will, practice and meditation," said Rybarova, a UA psychology graduate student.
For example, through lucid dreaming, a person can turn a nightmare into a transcendental, peaceful state by taking control of the situation with a positive attitude, said lucid dreams researcher Stephen LaBerge.

LaBerge has researched lucid dreams at Stanford University, proving scientifically that people have lucid dreams while sleeping.LaBerge gave a lecture last night in the Manuel T. Pacheco Integrated Learning Center, explaining lucid dreaming and its applications.

Lucid dreams can be used for creative play, rehearsal for living, problem solving, healing and dream yoga, LaBerge said in his lecture.In this sense, lucid dreaming is useful for students who are eager to experiment because it allows them to explore reality in a simulated way, LaBerge said.
"College students want to experiment with everything," he said. "(Dreams are) the place to experiment."
College students could also use this experimentation to help them overcome fears, anxiety or shyness, characteristics many students have when first coming to college, LaBerge said.
A dream yoga master who came to the UA last year said there is the possibility that students can learn or memorize things in their dreams, though no research has been done on this issue, Rybarova said.

"You could hang out all day and study at night while you're sleeping," Rybarova said.
LaBerge emphasized that lucid dreaming is a highly learnable skill.
"If you really want to do this, you can," he said.
Lucid dreaming can be achieved through new technologies and taking herbal substances such as those used to treat Alzheimer's or Parkinson's diseases, LaBerge said.
But ultimately, lucid dreaming will only be obtained if the person has the right mindset, LaBerge said.

It took LaBerge about three years to learn the skill of having lucid dreams at his own will.
He now teaches others techniques to develop that ability to have lucid dreams.
The Dharmakirti College also plans to offer a class on lucid dreaming in the future, Rybarova said.
Tom Prinster, a retired member of the Tucson community, said he sometimes has lucid dreams, but attended the lecture to learn more about it.
"Lucid dreams enhance my consciousness and awareness," Prinster said. "It answers the question, 'Is this it?' No, there's more."

Prinster said he would encourage anyone to learn the skill of lucid dreaming and that it would benefit society."I think the world is at peril of not knowing how to advance the consciousness of the average individual," Prinster said.

How To Get In Touch With Future

Here's how to get in touch with every talent, every ability you ever wanted for yourself, even if you're convinced you don't have a shred of ability in that area.
Physicists and mystics agree that all of time co-exists simultaneously. The way we experience time, with one moment following another moment after another moment, is (they say) an illusion. In reality, all moments of time are hanging around together, and our consciousness is threading its way through and among those moments of time.
(Just stay with me for a bit longer, and we'll be past all this theoretical stuff.)
They also say that there are an infinite number of variations of each possible moment. That's what they call "parallel universes" in the science fiction movies.
As it turns out, those parallel universes are not actually science fiction after all. They're really there-the physicists say so. We just can't usually see them.
But there is one way to perceive them. It's your intuition (or imagination).
You can actually tune your mind in to a talent you don't have, but would love to, and you can attract it to you. There is "another you" in that alternate "now" that has all the talent you wanted but didn't get.
So how do you benefit from this "other you"? How do you siphon off the abilities from the "talent gas-tank" of that other you, and get it into your mind?
The short answer is, you don't.
You don't try to take anything away from anybody. Instead, you reach out with your intuition and imagination and offer to combine your talents with those of that other you. You suggest a win-win merger that benefits you both.
Then you start training those new talents, and -- surprise -- those very talents appear from out of "nowhere" (but you'll know where).
It's simple to do a bit of "day-dreaming" and talk to other versions of yourself. How do you reach them? Just imagine it. You're always talking to that policeman or judge or parent in your head. So why not your other selves in other possible universes? Just imagine them. Talk to them. Offer to do a joint venture -- share some of what you know for some of what they can do.
And then, once you've made an agreement, just accept what comes. And enjoy it.